About

Hi, I'm Yan — the person behind YANRE. I'm an analytical, research-driven builder who likes to understand how things work before making them work better.

My work sits at the intersection of SEO, DTC, and AI: helping brands grow through organic search, studying direct-to-consumer marketing that compounds, and experimenting with AI to make research and workflows faster.

The name YANRE means Reach · Research · Renew — a loop I try to run every day: dig deep, try things, and share what I learn. This site is that loop, made public.