YANRE

Writing

All articles, newest first.

SEO

SEO Foundations for DTC Brands

Why organic search still matters for direct-to-consumer brands, and a practical framework to get started without an agency.

AI

AI Tools in My Research Workflow

A practical walkthrough of how I use AI daily for research, writing, and analysis — and where I still draw the line.

Career

Learning in Public: Why I Write

Notes on building a long-term personal brand by publishing the messy middle of learning, not just polished results.